works

Ignite

Pivoted an Audio Icon from The Airport to The Court

Client • 

Bose

Category • 

Strategic Storytelling

Date • 

January 3, 2025

The Challenege:

Bose was faced with a bevy of new innovations and products, and but core demographic that were slow to convert. They needed a new audience, and a new story.

The Pivot:

We crafted a series of authentic narratives featuring a cross-sport roster of athletes, each with sport and lifestyle product demos seamlessly integrated into each story to reposition the brand as the athlete’s choice, not just the audiophile’s.

The Impact:

  • 2.2MM organic video views across four athlete stories.
  • Outperformed social media engagement benchmarks +42%.

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