Pivoted an Audio Icon from The Airport to The Court
Bose
Strategic Storytelling
January 3, 2025
Bose was faced with a bevy of new innovations and products, and but core demographic that were slow to convert. They needed a new audience, and a new story.
We crafted a series of authentic narratives featuring a cross-sport roster of athletes, each with sport and lifestyle product demos seamlessly integrated into each story to reposition the brand as the athlete’s choice, not just the audiophile’s.